Today as I was leaving the gym I was checking Facebook and I noticed that someone had put up a post in a local group about a hidden gift card that was left in an area around town. Immediately, I recognized where it was and fortunately I was just about a 5 minute walk from the location, so I went over there and there it was!
Sometimes doing something that is fun is the best way to market your restaurant. Dare to be different and stand out from everyone else. Over time, if the restaurant continues to do things like this, people will take notice and they will be on the lookout for more of these hidden treasures.
All too often we look at social media is this amazing marketing tool, but we forget that what makes it so effective is that you can actually be social. Simply putting up a post with a few hashtags will not guarantee engagement and customers. But if you can find clever ways to reach your audience and do something memorable for them, you will stand out.
Well done to this local restaurant for thinking outside the box. We love it!