SCI Phoenix Wins the 2025 Digital Presence Award: How Veracity Digital Media built the system behind the scenes to make it happen
- Veracity
- 6 days ago
- 4 min read
SCI Phoenix did not win this award because of one lucky post or a random spike in reach. We won it because the chapter committed to showing up online with clarity and consistency, and Veracity Digital Media built the digital engine behind the scenes to make it all work together.
This post breaks down the exact playbook we used, step by step, so other chapters can see what a real digital presence looks like when it is built on purpose.
I took this video on a ranch I was guiding on. I sent the video to Johnny Caito, his company Veracity Digital Media. The uniqueness of the windmill and with Johnny’s expertise at putting the video and narrating this, I cant say enough of his services he does for the Phoenix Chapter of Safari Club International. If you have a conservation chapter or club of some sorts look him up, you will not regret the social media investment. --Bobby Boido (Director Phoenix Chapter SCI)
What "Digital Presence" Actually Means
Digital presence is not just posting more. It is what happens when every platform, asset, and message works together to guide supporters from attention to action.
A website that is fast, mobile-friendly, and easy to navigate
Social pages that grow with intention, not luck
An owned database, email plus SMS, that the chapter can reach on demand
Consistent content that looks and feels cohesive
Campaigns that make raffles and events easier to promote and sell
The Strategy in One Visual
We built a connected system where Facebook and Instagram create attention, the website converts interest into action, a giveaway captures emails and phone numbers, and email plus SMS drives raffle and banquet results.
The Playbook, Step by Step
Step 1, Build a Website That Converts
The website is the foundation. It's the engine that will keep the organization humming.
Every ad, post, email, and text needs a place to land that feels trustworthy and is easy to use on a phone.
Mobile-first layout, clear tap targets, fast loading pages
Simple navigation, events, raffles, membership, contact
Clear calls-to-action, users always know what to do next
Clean structure that supports year-round fundraising and chapter updates
Step 2, Grow Facebook With Small Daily Ads to Local Phoenix Audiences
Organic reach is unpredictable. Even followers do not always see your posts. We used small daily ad spend to steadily put SCI Phoenix content in front of the right people in the Phoenix area.
How we structured the ads:
Local geography focus, Phoenix and surrounding communities
Interest and behavior signals aligned with conservation, outdoors, events, and giving
Always-on daily budget, small spend that compounds over time
Creative that feels native to the feed, clean visuals, simple copy, clear next step
Key takeaway: Chapters do not need massive budgets, they need a reliable engine. A few dollars per day can compound when the system is built right.
Step 3, Run a Giveaway That Builds an Owned Database
Followers are helpful, but you do not own the algorithm. The giveaway was designed to convert social attention into owned contacts, emails and phone numbers.
What the giveaway collected:
Email address
Phone number for SMS updates
We also promoted the giveaway with small daily ads to the same local audiences, increasing entries while keeping costs controlled.
Followers are rented. Email and SMS are owned.
Step 4, Turn Attention Into Raffle Sales and Banquet Turnout
Once the foundation and database were built, promotion became simpler and more predictable. Instead of starting from zero each campaign, we marketed to warm audiences who already knew the chapter.
How the channels worked together:
Social content creates awareness and community
Ads amplify messages to the right local supporters
Website makes registration and purchases simple
Email and SMS drive urgency, reminders, and follow-through
Step 5, Build Instagram With Reels, Branded Editing, and Board Involvement
(*The chapter was unable to access their IG until May, which is when we took over creative control).
Board members provided simple raw clips, and Veracity handled editing, pacing, and brand consistency to keep everything professional.
Our Instagram focus:
Consistent Reels publishing, mission, raffles, events, behind the scenes
Branded editing that creates recognition across posts
Simple content capture from board members, then professional polish
Why This Won the 2025 Digital Presence Award
The award recognized cohesion, consistency, and an owned audience. This was not random marketing, it was a connected system.
Website as the conversion hub
Facebook as the local growth engine
Giveaway as the database builder
Email and SMS as the direct reach channels for raffles and events
Instagram as the personality and consistency layer
Branded editing as the trust signal across platforms
Built With SCI Phoenix, Executed Behind the Scenes by Veracity Digital Media
SCI Phoenix earned this award by showing up, leading, and engaging the community. Veracity Digital Media built and executed the digital system behind the scenes, the website foundation, ad strategy, giveaway database engine, and branded content production that made everything cohesive.
Want This Same System for Your Chapter?
Digital presence is buildable. If your chapter wants consistent growth, an owned database, and a system that makes raffles and events easier to sell, Veracity Digital Media can help.
Get in Touch:
Contact Johnny at: jcaito@veracitydigitalmedia.com to book a strategy call.
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